Haagen-Dazs KV
and POP
Client: Haagen-Dazs
Project: Key Visual, Mooncake Design, Packaging and POP
Objective:
Design mooncakes for the 9-Star & The Moon and Gold Supreme Collection
Create a cooler bag design for Crispy Delight and packaging for the Gold Supreme Collection in the mooncake campaign
Develop key visuals for the Blossoming Heart ice cream cake in the Surprise Campaign
Produce a massive DM featuring the full range of ice cream products



